Anavii Market interviews Carolina Hemp Company on the challenges of the hemp industry.
How did Carolina Hemp Company get started?
Carolina Hemp Company started as a beverage distribution company back in 2014, before hemp and CBD gained popularity. By distributing hemp seed oil energy drinks, we began to spread the message that hemp is complete and nutritional. Our efforts soon became focused on providing continuous educational opportunities for our customers and community.
A lot of change has happened in the hemp industry, how has your personal journey been with hemp?
Our journey has been exciting, difficult, and all things in between. It has been particularly rewarding to have had such a profound effect on so many people's lives, whether it be from the products or the education.
How do you feel the perception of hemp has changed over the last few years with the public?
By and large, there has been an immense shift in perception. Initially, the stigma was our primary obstacle. However, in recent years our primary obstacles are no longer the perception of the general public, but the never ending negative interactions that we have to deal with from regulatory bodies and general business needs, such as banking, credit card merchant processing, social media censorship, and advertising.
What's happening with hemp locally in your area?
Western North Carolina is one of a few hubs in the country where hemp took off early.
What are some of your favorite uses for hemp?
With so many uses for the plant, it’s hard to choose. One of our favorite uses for hemp that is less known than CBD is its complex nutritional makeup. Hemp seed and hemp oil are some of the most beneficial and complete foods from nature. Hemp seed and oil have high Omega (healthy) fat content as well as protein and magnesium.
Another little-known use for hemp is its ability to clean the environment in which it’s planted. Hemp is carbon negative, meaning it reduces carbon emissions in the atmosphere around it. It also uses phytoremediation, meaning it digs deep into contaminated soil and absorbs harmful chemicals as well as any beneficial nutrients in the soil.
What do you see for the future of hemp?
We see hemp moving into other large industries like textiles and construction (as well as continuing to make headway in holistic health sectors). Hemp has been used for hundreds of years in both of these industries and is a viable and longer-lasting alternative to products like cotton clothing or lumber for housing. The versatility of the plant is only just now beginning to come into the mainstream view and will be a large part of the agricultural industry in the US in the coming years.
What advice would you like to give our readers?
When buying CBD or hemp-based products, make sure you look at COAs and talk to the company about how it’s made and sourced. A lot of brands in this industry are cutting corners because it’s so unregulated—they can get away with it. With the addition of Delta 8 products in the industry, it’s extremely important to know how pure your Delta 8 is. If possible, look for a full-spectrum product, or even better, a Whole-Spectrum product.
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Anavii Market only sells fully legal CBD and full-spectrum hemp extract products. We verify third-party lab tests for every product we sell to ensure they’re free of dangerous impurities.
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