It’s official. Martha Stewart CBD has become one of the most exciting new brands to join the CBD market, and has reached audiences of all ages. From podcasts to major news companies around the world, everyone is talking about Martha’s new line of CBD wellness.
Martha has teamed up with Canopy Growth Corporation, a world-renowned hemp business, to curate some of the highest quality CBD products in the industry, and she did not disappoint. Not only did she work with a well-trusted industry leader, she formulated each flavor herself.
With citrusy sorbet flavors and a berry medley to choose from, Martha has truly taken the quality and taste of CBD to the next level.
And let’s face it. The lifestyle enthusiast has an exquisite taste for creating only the best quality products.
Sold on our online store at Martha Stewart CBD, her new line of CBD wellness includes a flavorful assortment of CBD gummies, oils and capsules. All inspired by a French pâte de fruit recipe as well as a blend of signature baked goods such as blood-orange cheesecake and cream tartles, Martha has certainly invited all demographics, including older generations, to try her brand new line of CBD.
Martha Stewart, at age 79, is hoping to remove any type of stigma associated with the Boomer demographic involving CBD by creating a space for her fans to make everyday wellness a top priority.
According to U.S. Pharmacist, out of the 50 million American adults experiencing chronic pain, 60% include ages 65 and older. However, the most common age group that uses CBD is between 18-34.
With so many companies in the industry, it may be overwhelming for older generations to find the best quality CBD products from the most-trustworthy brands, which is why Martha has designed such a unique brand with a very reputable company.
“For Martha, I think one of the things she does for us most specifically, is give permission to people who are interested in the category, but also very intimidated,” said the VP and U.S. managing director of Canopy Growth, Sol Clahane.
“People trust Martha, and they trust her brand," Clahane concluded.
The brand’s target guidelines aim toward females between the ages of 45 and 65, encompassing both Boomers and Gen X demographics.
And what better time than now to market to the Boomer industry when older generations have become more interested in CBD than ever before, according to a media report finding that Boomers post on social media about CBD just as much as millennials do.
In fact, Surfside, an advertising and data solutions agency on the cannabis industry, recently reported that “a member of the 45+ age group is 39% more likely to be a CBD consumer than they were a year ago."
Martha Stewart, along with other celebrities such as Jane Fonda and Willie Nelson, have a particularly strong voice when it comes to reaching their age demographic involving the hemp industry.
Martha, in particular, will likely feature CBD-focused lifestyle pieces in her magazine, since Boomers are ultimately seeking 'healthy aging' alternatives by exploring the benefits of CBD.
Hopefully Martha Stewart will continue reaching the Boomer industry and invite them to a spoonful of everyday wellness.
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You can purchase all Martha Stewart CBD wellness products right here on our website. If you have any questions, free to give us a call at 502-209-8808.
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