About Anavii Market
About Anavii Market
Meet the Founders
Annie Rouse (Co-Founder) - Annie came up with the concept of Anavii Market after first-hand experience with poor quality CBD. This experience sparked her vision of creating a system for providing quality, verified CBD in an unregulated market. But prior to founding Anavii Market, Annie has actively worked for 10-years in the U.S. and Canadian hemp industries.
Annie received a U.S. Fulbright Scholarship in 2013 to study the life cycle of the Canadian hemp industry. Annie is a recognized leader in the hemp industry and Founder of Friends of Hemp, a non-profit growing the industry through education and opportunity. She is an active member of the U.S. Hemp Roundtable, providing valuable insight for creating hemp industry standards and a self-regulating organization.
Annie has an in-depth understanding of all three hemp markets (CBD, fiber, grain), the legislative process, and the historical aspect of cannabis prohibition. Over the last 10-years, she has conducted archival research within the Library of Medicine and other government archives to identify the underlying concerns and therapeutic attributes of cannabis. She is the author, producer and narrator of the newly published podcast series, "Anslinger: The untold cannabis conspiracy."
Annie is also a board member of the Kentucky Hemp Industries Association and serves on the Hemp Feed Coalition Steering Committee and Legislative Review Committee for the Hemp Industries Association. She is also a published author in Hemp Magazine and Hemp Business Journal. Annie earned her Bachelor's of Science in Economics from the University of Kentucky and a Master's in International Environmental Policy and Business Administration from the Middlebury Institute of International Studies at Monterey. You can learn more about Annie and her journey on her blog, Think Hempy Thoughts.
Jason Amatucci (Co-Founder) - Jason has always had a passion for natural remedies, sustainable development and assisting the re-emergence of the American agricultural and manufacturing sectors. In 2012 Jason founded The Virginia Industrial Hemp Coalition, a grassroots education and advocacy group that works on correcting the current erroneous State and Federal laws inhibiting the American hemp industry.
Through the years, Jason has been a primary drafter and editor of all the hemp bills that have passed in the Virginia General Assembly, as well as assisting with the Industrial Hemp Farming Act in the United States Congress. As a recognized leader in the field, Jason has been instrumental in Virginia, connecting those who support the cause and organizing groups for action-based initiatives.
Over the years Jason has witnessed how hemp can play a major role in boosting local economies while simultaneously healing our ecosystems and population with plant-based, non-toxic products. During college, Jason found the potential of hemp products when he embarked on a small business selling hemp wallets, tote bags and checkbook covers. Some of the hemp products he sold then are still holding up strong today.
Jason earned his Bachelor’s Degree from the University of Georgia with a double major in Anthropology and Political Science and received a Certificate in Global Studies from the Center for the Study in Global Issues. The focus of his studies were in the field of ethnobotany, the study of a region's plants and their practical uses through the traditional knowledge of local cultures, people and global political systems.
What Does Anavii Mean?
This branding has been a long time coming, and the biggest hold up was what to name it! How do we find a great name that matches our vision, is likeable, doesn’t have a bad connotation, isn’t already popular, and has an available domain? It sounded impossible!
But, after A LOT of experimentation, a friend came up with the word “alternavivo,” by combining the words “alternative” and “vivo,” a Spanish term meaning “I live.” Our Founder has always been enthralled in Spanish culture and has even spent considerable time learning Spanish and Latin American language and cultures abroad. It suited her lifestyle and the brand, but it was too long.
So we quickly shortened it to “Alternavi,” then “Navi,” but “Navi” was too short. We wanted three syllables, so we added an “A.” The word “Anavi” in Sanskrit means “kind to people,” which definitely matched our core belief system, but we wanted our own word, so we added a final “i” making the word “Anavii,” meaning an “alternative lifestyle.”