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Welcome to Anavii Market

Our Promise is Personal

From farm fields to research labs, we search the country to bring you only the best hemp-derived CBD oil extracts, edibles, topicals, sprays, and more.

seed hemp cbd oilThe seed of Anavii Market was planted when our co-founder Annie Rouse was diagnosed with lyme disease. To help with her symptoms, she started trying hemp-derived CBD products, but her experience was troublesome. She learned that all CBD is not created equal. From that moment, she made it her personal mission to understand why, educate others, and to source only the highest quality products for those seeking alternative solutions to support their health. 

This is why all CBD oil products that we sell have completed our third-party verification for product purity as well as our own personal testing for effectiveness. 

Our Heritage

Our roots are in the heart of the American hemp revolution in Kentucky and Virginia. We’ve been getting our hands dirty for over a decade - from Annie Rouse’s field research as a Fulbright Scholar to Jason Amatucci’s leadership in drafting local legislation. 

We hold ourselves to the highest standards and expect nothing less from our rotation of products. 

cbd hemp farm
Our team member's family farm in Nelson, VA

Our Guarantee

100% Legal

Third Party Verified

Personally Tested

Farmer Friendly

Our Family

At Anavii Market, we’ve experienced the benefits of this nutritious plant first-hand. And now it’s our duty to empower all Americans to inform their natural well-being. Meet the team behind the scenes propagating the positive power of hemp-derived CBD! 

Our Founders

Annie Rouse Co-Founder of Anavii MarketAnnie Rouse (Co-Founder) - Annie came up with the concept of Anavii Market after first-hand experience with poor quality CBD. This experience sparked her vision of creating a system for providing quality, verified CBD in an unregulated market. But prior to founding Anavii Market, Annie has actively worked for 10-years in the U.S. and Canadian hemp industries.

Annie received a U.S. Fulbright Scholarship in 2013 to study the life cycle of the Canadian hemp industry. Annie is a recognized leader in the hemp industry and Founder of Friends of Hemp, a non-profit growing the industry through education and opportunity. She is an active member of the U.S. Hemp Roundtable, providing valuable insight for creating hemp industry standards and a self-regulating organization.


Annie has an in-depth understanding of all three hemp markets (CBD, fiber, grain), the legislative process, and the historical aspect of cannabis prohibition. Over the last 10-years, she has conducted archival research within the Library of Medicine and other government archives to identify the underlying concerns and therapeutic attributes of cannabis. She is the author, producer and narrator of the newly published podcast series, "Anslinger: The untold cannabis conspiracy."

Annie is also a board member of the Kentucky Hemp Industries Association and serves on the Hemp Feed Coalition Steering Committee and Legislative Review Committee for the Hemp Industries Association. She is also a published author in Hemp Magazine and Hemp Business Journal. Annie earned her Bachelor's of Science in Economics from the University of Kentucky and a Master's in International Environmental Policy and Business Administration from the Middlebury Institute of International Studies at Monterey. You can learn more about Annie and her journey on her blog, Think Hempy Thoughts.


Jason Amatucci Co-Founder of Anavii MarketJason Amatucci (Co-Founder) - Jason has always had a passion for natural remedies, sustainable development and assisting the re-emergence of the American agricultural and manufacturing sectors. In 2012 Jason founded The Virginia Industrial Hemp Coalition, a grassroots education and advocacy group that works on correcting the current erroneous State and Federal laws inhibiting the American hemp industry.

Through the years, Jason has been a primary drafter and editor of all the hemp bills that have  passed in the Virginia General Assembly, as well as assisting with the Industrial Hemp Farming Act in the United States Congress. As a recognized leader in the field, Jason has been instrumental in Virginia, connecting those who support the cause and organizing groups for action-based initiatives.

Over the years Jason has witnessed how hemp can play a major role in boosting local economies while simultaneously healing our ecosystems and population with plant-based, non-toxic products. During college, Jason found the potential of hemp products when he embarked on a small business selling hemp wallets, tote bags and checkbook covers. Some of the hemp products he sold then are still holding up strong today.

Jason earned his Bachelor’s Degree from the University of Georgia with a double major in Anthropology and Political Science and received a Certificate in Global Studies from the Center for the Study in Global Issues. The focus of his studies were in the field of ethnobotany, the study of a region's plants and their practical uses through the traditional knowledge of local cultures, people and global political systems.

Our Scientific Advisory Board

Lee Widger Anavii Market Scientific Advisory BoardLeland R. Widger, Ph.D. (Scientific Advisory Board)- Dr. Widger joined the Anavii Market team in 2016 to assist in the development of the Verified Life Cycle certification, advising on the standards, limits, and laboratory review procedures for the application process.

Dr. Widger’s passion for natural products, green chemistry, and sustainable agriculture led him to pursue a bachelor’s degree in Biology at Eckerd College and continue to complete a Ph.D. in chemistry at The Johns Hopkins University. As a trained synthetic organic and bioinorganic chemist, Dr. Widger has over 10 years of experience in the synthesis, extraction, purification, and characterization of organic, inorganic, and biologically-relevant compounds.

His broad experience in biology and chemistry led to his interest in medicinal cannabis and hemp extraction methods, with a focus on preservation of genetic plant quality, product purity, and concentration of medically-relevant components. He has assisted in pioneering efforts in the development of the medical cannabis industry in Jamaica, advising on extraction, processing, dosing/delivery, quality control and testing, and formulation of medical cannabis products. Dr. Widger is bringing his experience and expertise to the Anavii Market, to ensure customers receive the highest quality products with targeted formulations based in sound principals from cutting edge research.


Jo Ellen Hayden Anavii Market Scientific Advisory BoardJo Ellen Hayden (Scientific Advisory Board) - Ms. Hayden retired in 2012 from a career spanning 43 years, much of it spent as a civilian engineering program manager with the US Navy.

In 1991 she became a licensed Acupuncturist and co-founded and opened the first non-physician acupuncture practice in Virginia called the Complementary Medicine Center of Northern Virginia.  Ms Hayden held the Virginia acupuncture license #1, and served on the Acupuncture Advisory Committee to the Virginia Board of Medicine.

She has her Bachelors of Arts degree from Transylvania College, a Master of Arts from Wake Forest University, a Master of Science in Systems Management from the University of Southern California and her M.Ac from the Traditional Acupuncture Institute

Since retiring she has focused on community work including serving as the Construction Project Manager for a major facility renovation at Christ Church Cathedral, as a mentor in the 100 Doors Program at Transylvania University; and as a judge and mentor for venture firms sponsored by the University of Kentucky’s Gatton School of Business among other volunteer work.

Our Community 

Beyond Anavii Market, we're devoted to developing the US hemp industry at large. That's why we support organizations making great strides to improve legislation, education and accessibility to US-grown hemp products.

US Hemp Roundtable

American Herbal Products Association

Hemp Industries Association


Virginia Industrial Hemp Coalition

Friends of Hemp


Congrats, you made it to the end! Now don’t forget to take a break and look around you before learning more about hemp and hemp-derived CBD! We know the landscape and lingo can be confusing, so we broke it all down for you. However, if you’re like us and want to spend the least amount of time in front of a screen as possible, just give us a call 502-209-8808!